Plain-English thinking on data & AI.
Articles, podcast episodes and videos for leaders who want to make better decisions with their data — no hype, no jargon.
The one dashboard every leadership team actually needs
Most teams drown in reports and starve for insight. Here's the simple framework we use to cut a wall of metrics down to the handful that drive real decisions.
Stop measuring everything: a guide to KPIs that matter
How to choose the three to five numbers your team should actually watch — and quietly retire the rest.
Read article →From spreadsheets to a single source of truth
We talk to an ops leader about killing the "which number is right?" argument for good.
Listen now →Building a data pipeline, explained without the jargon
A whiteboard walk-through of how raw data becomes a clean, trusted dashboard.
Watch video →When AI is the answer — and when it really isn't
A practical test for deciding whether a problem needs machine learning or just a better query.
Read article →What good data leadership looks like in a small team
Fractional data leadership, hiring, and the first 90 days of a data function.
Listen now →A 12-minute tour of a real revenue dashboard
What to put on it, what to leave off, and how to make it answer the right questions.
Watch video →The data audit: what we look for in the first hour
The questions and quick checks that reveal where your data is quietly costing you time.
Read article →Forecasting demand without a data science team
A simple, honest approach to prediction that small teams can actually maintain.
Watch video →Trust, data and the messy middle of growth
Why scaling companies lose faith in their numbers — and how to win it back.
Listen now →